Global garments: geographical imaginations, branding and attachment

Course links: GCSE • IGCSE • A-level • IA-level • IB • National 5 • Higher Geography

Contents

Branding and marketing, and their associated "geographical imaginations", influence our desire to buy clothes. They also affect whether we treasure them, or treat them as disposable.

In this video, with Dr Rebecca Collins, we explore our connection to clothing and clothing brands, and how this influences our behaviour as consumers.

Acknowledgments

Written and developed by: Rebecca Collins, Caroline Day, Harriet Ridley, Rob Parker, Tim Parker.

Videography by: Rufina Kaloyanova, Harriet Ridley, Rob Parker.

Attributions

H&M store in Shibuya district of Tokyo by Ivan Mlinaric is licensed under CC BY 2.0.

New York City Street Scenes - Advertising Billboards on East Houston Street, Soho by Steven Pisano is licensed under CC BY 2.0.

forever-21-billboard by Dan DeLuca is licensed under CC BY 2.0.

H&M.jpg by MediaPhoto.Org is licensed under CC BY 3.0.

PatagoniaLabel-1 by ajay_suresh is licensed under CC BY 2.0.

Avicii by Per-Olof Forsberg is licensed under CC BY 2.0.

David Beckham Impossible Is Nothing Adidas poster in New York by Ben Sutherland is licensed under CC BY 2.0.

Aoyama-Omotesando Crossing Billboards in 2005.jpg by barto is licensed under CC BY 2.0.

Zara store at Westfield Sydney.jpg by Bidgee is licensed under CC BY SA 3.0.

Levi 569 Jeans Labe by Mike Mozart is licensed under CC BY 2.0.

Roxy logo by Roland Tanglao is in the public domain.

queue by Dako Huang is licensed under CC BY 2.0.

cavalli.aif by man is licensed under CC BY 3.0.

Brand logos shown in this video are reproduced in accordance with exceptions to copyright under UK law in Copyright, Designs and Patents Act 1988 (as amended). In keeping with this, the material is reproduced for the dissemination of non-commercial research ideas, criticism, review, quotation, reporting of current events and teaching purposes, and in a manner consistent with fair dealing. If you believe your content has been used improperly, please do not hesitate to contact [email protected].