Our Ethos

Geographers are interdisciplinary innovators. Geography not just about studying a broad range of topics. It is about learning how to understand the links between disciplines, and to use those links to develop new, world-changing innovations. It is these people that the world needs, if we are to build a more socially and environmentally sensitive, informed and responsible, economically and politically stable society.


Our Vision

A world of interdisciplinary, geographical thinkers, who find innovative solutions to the interrelated environmental, social and technological challenges facing our planet in the 21st century.


Our Mission

To bring together the most forward-thinking researchers, educators and organisations in the geographical community, to build a channel of inspiring geography educational videos, developed as a cornerstone to the world-class UK curriculum, freely available to all and used by a UK and international audience of hundreds of millions of students and teachers.


Our Objectives

1. To develop engaging videos in partnership with world-leading universities, collaborating with geographers passionate about their subject, committed to raising their impact and inspiring the next generation. 

2. To support students in their journey from secondary school to careers that build on the study of geography, by actively promoting future education, adventure and career development opportunities for students with an interest in geography, through partnerships with the most forward-thinking universities, companies and charities in the geographical community.


Our Strategy

Our collaborative team of geography academics, practitioners and educators bring together experience from across the spectrum of geography. We work together with talented student film-makers to produce the best possible content, supported by partnerships with universities and commercial organisations who share our ethos and vision. The mission of Time for Geography is further supported through contributions and engagement with our user-community of geographers.