Our Ethos

Geography is so much more than a school subject or academic discipline. It defines our everyday lives. From the moment we are born, a journey of interactions with people and places begins. All of our day-to-day activities unfold over space, place and time, putting these core concepts of Geography and the interactions between them at the heart of the constant evolution of human history. In a world where careers are becoming increasingly specialised, we believe in supporting those not afraid to seek the big picture, those not afraid to adventure outside their bubble in search of new challenges and a greater understanding of the world. We believe in supporting these people because the world needs them, if we are to build a more socially and environmentally sensitive, informed and responsible, economically and politically stable society.

They are geographers.


Our Vision
To help the next generation of geographers become tomorrow’s leaders.


Our Mission
To support and empower the next generation of geographers, by creating powerful, engaging content for secondary school students and teachers.


Our Objectives
1. To produce fresh, dynamic learning videos to inspire the next generation of geographers, showcasing the full richness of the subject, tailored to the UK curriculum and available to all.
2. To support students in their journey from secondary school, to university and into careers that build on the study of geography, through informative blog articles.


Our Strategy
Our innovative team of geography academics, practitioners and educators bring together experience from across the spectrum of geography and outdoor education. We work together to produce great content, supported by partnerships with schools, universities and commercial organisations who share our ethos and vision.